Bob's Recycling Center
About the Client
Bob's Recycling Center is a Miami-based scrap metal recycling company. They work with contractors, homeowners, and other local businesses by providing a reliable solution for recycling non-ferrous metals. Their team is known for reliable service, transparent pricing and deep local roots.
Project Background
With no prior social media activity, I partnered with Bob in early 2025 to build his online presence. The goal was to build brand awareness, educate the community about scrap value, and attract more foot traffic to their Miami location.
Creative Approach
The current strategy focuses heavily on reels, using short-form video to educate viewers, highlight commonly recycled materials, and build brand trust. Content features a mix of visual walkthroughs, trends, and behind-the-scenes moments that spotlight both Bob and the daily operations.
Top performing reels
Analytic Highlights:
Feb-May 2025
1,079 → 4,606 views
326% increase
+70%
of views came from non-followers, indicating strong discovery & reach.
334 → 2,360
accounts reached
300% increase
in website taps in May alone.