Flying Wheels
About the Client
Flying Wheels is an auto reseller and content creator with a strong presence across YouTube, Instagram, Facebook, and TikTok. His brand is known for buying and selling unique vehicles, breaking down the car auction process, and creating content that blends education with entertainment.
Project Background
In April 2025, I partnered with Craig (aka @flying_wheels_) at the Barrett-Jackson Car Auction in Florida to capture and create short-form video content for his brand. The goal was to create eye-catching, high-performing short-form content across multiple platforms.
Creative Approach
We captured and edited a mix of trending, informative, and candid videos—everything from quick auction tips to behind-the-scenes moments. To ensure the content performed well across Instagram, Facebook, and TikTok, I focused on hooks and on-screen text to grab attention and keep viewers engaged.
Project Samples
Analytic Highlights
One Instagram Reel reached over 257,000 views organically
TikTok content exceeded 99,000 views with a 38% completion rate and 71% retention at 5 seconds
Another TikTok earned 82,000+ views, 113 new followers, and an average watch time of 45.8 seconds
Facebook Reels also performed well, with multiple videos passing 100,000+ views
Total combined reach from this content series: 500K+ views
