HEW Fitness

About the Company

HEW Fitness is a group training gym in Stuart, FL, offering high-energy workouts focused on strength, cardio and community. Their goal is to help people of all fitness levels build confidence, stay consistent, and feel supported every step of the way.

Project Background

Prior to my joining the HEW Fitness team, their social media lacked a clear structure, making it difficult to engage their audience and showcase their thriving community. They wanted a social media strategy that would drive member engagement, attract new clients and highlight the gym's unique culture.

I delivered by creating a content strategy and schedule. I also created a cohesive presence by curating dynamic reels and on brand posts.

Creative Approach

Showcase the gym's vibrant community through reels, member highlights and event promotions.
Prioritize relatable story telling with behind-the-scenes content, coach spotlights and member testimonials.
Maintain a consistent brand aesthetic to strengthen visual identity.
Leverage analytics to refine content and align with audience's interests.
Ensure the account stayed fresh, engaging and true to HEW's mission to inspire and empower.

HEW Fitness - Reels & View Count

Final Results

Follower Growth: Increased followers by 34%, growing the account from 1,080 to 1,448.
Reach & Engagement: Achieved over 140,000 accounts reached and 9,000+ accounts engaged.
New Client Conversions: Contributed to a steady flow of new client inquiries and sign-ups through engaging content.
Content Performance: Produced high performing reels with an average reach of 4,000+ views per video.
Community Impact: Boosted member engagement through consistent storytelling, interactive posts, and event promotions, solidifying the gym's online presence as a hub for it's community.
Event Success: Successfully promoted events like Burpees for Boobies, Hell Week and Navy SEAL WOD, increasing participation and visibility.