HEW Fitness

About the Company

HEW Fitness is a Functional Fitness gym committed to helping individuals achieve their wellness goals through expert guidance and tailored programs. With a strong emphasis on community, they provide a supportive environment in which clients of all fitness levels thrive.

For several months in 2024, I worked as HEW Fitness's social media manager, with the primary objective being developing and executing a content strategy that highlighted the brand's strong sense of community. My focus was to create engaging, authentic content that showcased the supportive environment HEW Fitness fosters.

I collaborated with their team to craft a consistent social media presence, building a stronger connection with current members and attracting new clients through thoughtful, community-driven content.

Project Background

Prior to my joining the HEW Fitness team, their social media lacked a clear structure, making it difficult to engage their audience and showcase their thriving community. They wanted a social media strategy that would drive member engagement, attract new clients and highlight the gym's unique culture.

I delivered by creating a content strategy and schedule. I also created a cohesive presence by curating dynamic reels and on brand posts.

Creative Approach

Showcase the gym's vibrant community through reels, member highlights and event promotions.
Prioritize relatable story telling with behind-the-scenes content, coach spotlights and member testimonials.
Maintain a consistent brand aesthetic to strengthen visual identity.
Leverage analytics to refine content and align with audience's interests.
Ensure the account stayed fresh, engaging and true to HEW's mission to inspire and empower.

HEW Fitness - Reels & View Count

Final Results

Follower Growth: Increased followers by 34%, growing the account from 1,080 to 1,448.
Reach & Engagement: Achieved over 140,000 accounts reached and 9,000+ accounts engaged.
New Client Conversions: Contributed to a steady flow of new client inquiries and sign-ups through engaging content.
Content Performance: Produced high performing reels with an average reach of 4,000+ views per video.
Community Impact: Boosted member engagement through consistent storytelling, interactive posts, and event promotions, solidifying the gym's online presence as a hub for it's community.
Event Success: Successfully promoted events like Burpees for Boobies, Hell Week and Navy SEAL WOD, increasing participation and visibility.