About Jade - owner of Lashh Outt Beauty

Jade is a licensed esthetician specializing in lash extensions, brow services and waxing services. She is committed to delivering quality work, while fostering confidence and empowerment for her clients through personalized beauty services.

Jade wanted a professional yet relaxed feel to her page. She wanted to incorporate humor and trends in order to reach her younger target audience.

Project Background

This company struggled with inconsistent social media activity and low engagement. The content on the page lacked variety. Her goals were to expand her local reach, engagement, and ultimately increase new clients and sales.

Creative Approach

• Prioritize video content, showcasing expertise and humor to reach broader audiences.

• Tailored posts to align with target audience demographics, focusing on women aged 25-34.

• Highlight client transformations, promotions, and lash maintenance tips & products.

• Strengthen connections through active engagement and relatable, conversational content.